Terms of service

1. Who we are and what these terms cover

Inowara is an online service that reads an existing website, builds a knowledge base about its services, writes SEO articles and landing pages, and publishes them to the client's site and to connected social channels (“we”, “Inowara”). The service is provided by UMS Solutions d.o.o., Belgrade 11050, Serbia — VAT ID 114522183, company number 22034588, registered with the Serbian Business Registers Agency.

These terms cover use of inowara.com and the applications at app.inowara.com and social.inowara.com. By using the service you accept them.

2. Account and access

You open an account yourself at app.inowara.com with an email address and the address of your site; we can also open one for you by arrangement. For account use:

• you must be at least 18 and authorised to represent the company whose site the account is for;
• the details you give must be accurate — above all the site address and email;
• you keep your password and credentials to yourself;
• you are responsible for everything done through your account.

3. Plans, quota and scope of service

The service is arranged as a plan that sets how many articles per month Inowara writes and publishes for your site. What matters up front:

• The billing period starts on the day the plan is activated and renews on that same day each month.
• Quota does not roll over into the next period. Unused articles expire at the end of the period.
• When the quota runs out, automatic planning and publishing stop until the next period or until you move to a bigger plan. Nothing extra is charged and nothing already produced is lost.
• A failed generation does not consume quota — if a text cannot be produced after all retries, the quota is returned.
• We may change what a plan contains. If we change it to your detriment, we give at least 30 days' notice and you may terminate within that period without consequence.

4. Payment and cancellation

• The service is billed in advance, monthly, by card through our payment provider, which acts as merchant of record and issues the invoice; card details never reach us. Accounts opened by arrangement may instead be invoiced directly by UMS Solutions d.o.o.
• Cancellation is possible at any time, effective at the end of the current paid period. Until then the service runs normally. There is no penalty and no exit fee.
• Price changes are announced at least 30 days in advance and apply from the next billing period.
• Non-payment. If a charge fails or an invoice is not paid we tell you and pause automatic planning and publishing. Data is kept 30 days before account deletion begins.

5. Connecting your site and accounts

For Inowara to work you connect your site and, optionally, accounts on other platforms. In doing so you state and accept that:

• you are the owner of the site you connect, or have the owner's consent to give us access;
• you are authorised to connect accounts on Google, Meta (Facebook, Instagram) and TikTok and accept those platforms' terms;
• we publish on your behalf, to the extent you configured — draft for review or automatic publishing. What you chose is what happens;
• you may disconnect at any time; we then stop publishing, and content already published stays with you.

Access credentials are stored encrypted and used solely for publishing — details in the Privacy policy.

6. How you may use Inowara

You may

• use Inowara for your own sites and for client sites you have consent for;
• edit, change and publish the generated content wherever you like;
• use the content commercially, with no fee to us and no obligation to mention us.

You may not

• use the service for sites with unlawful content — piracy, child abuse, hate speech, fraud, unlicensed gambling, sale of prohibited goods;
• publish content at scale without human review in order to manipulate search — what search engines call scaled content abuse;
• use the service for link schemes and similar practices search engines treat as ranking manipulation;
• generate content that misleads, defames, infringes copyright or misrepresents itself as another brand;
• resell account access or offer Inowara as your own product without a written arrangement with us — there is a separate arrangement for that, so get in touch;
• circumvent plan quotas, overload the system or seek access to parts you have no right to.

7. Ownership of content

• Content is produced with automated text processing. Similar text could in theory be produced elsewhere for the same topic — we do not guarantee absolute uniqueness, though we do everything to keep the text original.
• You are the publisher. Before publishing you are required to review the text — facts, figures, names, claims about services and anything regulated in your field (health, finance, law). Inowara gives an SEO score and a quality check, but a score is not a fact check. If you switched on automatic publishing, you knowingly skipped the review.
• Responsibility for published content lies with whoever publishes it.
• The software, interface, prompts and system behind Inowara remain ours — a plan gives you the right to use the service, not rights over the system itself.

8. Service availability

• Planned maintenance is announced in advance and done outside peak hours where possible.
• Unplanned outages happen — a provider failure, a third-party service problem, a bug. We fix them as soon as we see them.
• A guaranteed availability level (SLA) is not part of the standard plans. Defined response times are agreed separately.
• Some functions depend on third-party services (Google, Meta, TikTok, your CMS, the AI provider). When those fail or change their rules, our function can pause too.

9. Limitation of liability

We are not liable for:

• consequences of publishing content you did not review before it went out;
• the accuracy of data we receive from external sources and tools you connect yourself;
• lost profit, lost traffic, indirect or consequential damage;
• outages or rule changes at third-party services some functions depend on;
• damage arising because you gave us access to a site you had no right to.

Our total liability, where it arises, is limited to the amount you paid for the service in the three months before the damage occurred.

10. Ending the service

• You may terminate at any time, effective at the end of the paid period.
• We may terminate if the terms are seriously breached (section 6), with prior warning except where the breach makes a warning pointless.
• On termination we stop planning and publishing. Content already published stays on your site and channels — it is yours.
• Data is deleted according to the Privacy policy.

11. Changes to these terms

• Minor changes (clarifications, corrections) are published on this page with a new date.
• Material changes (price, scope, liability) are announced by email at least 30 days before they take effect.

12. Governing law and disputes

These terms are governed by the law of the Republic of Serbia.

We try to resolve disputes by agreement. Failing that, the competent court in Belgrade has jurisdiction. If you are a consumer under consumer protection law, you keep all rights that law gives you, including out-of-court dispute resolution before the competent body.

13. Contact

Questions about these terms: office@inowara.com

UMS Solutions d.o.o., Belgrade 11050, Serbia · VAT ID 114522183 · company number 22034588