Example
Example: law firm
A walkthrough on an invented firm. No results and no numbers — just what the system writes and how it is put together.
This is a walkthrough, not a case study. The company is invented and there are no result numbers. When a client agrees to let us show their blog, a live example stands here instead.
Starting point
“Example” Law Firm, London — family and employment law
This is what a crawl would find on such a site:
- Two practice areas: family law and employment law
- Short pages on divorce, maintenance and employment disputes
- A contact page with the firm address
Step 1
A topic plan for a month
Out of the site profile, with dates. Articles target questions, landing pages target services.
- Uncontested divorce: steps, deadlines and costs
- What to do about a dismissal you believe is unlawful
- Child maintenance: how the amount is determined
- Fixed-term contracts — what to check before signing
- Landing: Employment lawyer in London
Step 2
One article, broken down
/blog/uncontested-divorce-steps-deadlines Article structure
- H2 What an uncontested divorce means
- H2 What the spouses must agree on
- H3 Parental responsibility
- H3 Division of property
- H2 Steps and deadlines
- H2 Costs of the procedure
- H2 Common questions
Internal links
- → practice area: Family law
- → page: Consultations
- → firm contact page
Links point at real pages of the site, not at nothing. That is why the crawl comes before the writing.
Step 3
The social post from the same text
An uncontested divorce is the fastest route, but only if two things are agreed before filing. We wrote down which two, and how long the procedure takes when everything is settled.
It goes into the calendar for Facebook and Instagram, with an image from the article. Nothing goes out until the slot is approved, if approval is on.
FAQ
Common questions — Law firm
Does the text give legal advice?
No. It explains the framework of the procedure and ends on the fact that every case has its own detail. The last word and the review before publishing belong to the firm.
Next step
Ready for organic growth?
Connect any site — services, webshop or blog. The plan builds itself, articles are written and published on schedule, and the first one is free.